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Folding Cartons Grab Consumer Attention

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Packaging is more than just a box or a wrapper that contains your products – it’s also one of the most effective tools you have to sell your product. Custom printed boxes like folding cartons are a simple, yet incredibly successful packaging solution, allowing businesses to package their products in a versatile container that’s easily illustrated with a wide variety of design options.

World Of Boxes

Packaging performs many functions. It keeps products safe and secure in transit and in stores. It grabs consumers’ attention, helping products to stand out. It provides directions and critical information with printed instructions or graphics. It also helps companies build their brand identity.

According to Inc.com, 95 percent of all new products fail within a year of launch. To survive, new products have to stand out from their rivals. Even established products need to be distinct, as even great products can get crowded out of a market if consumers grow bored with them or are impressed by a flashy redesign or campaign by a rival company.

With the right packaging, new products can get the attention they need to thrive, and established products can stay fresh in the minds of consumers. Consider the recent success of Coca Cola’s “Share A Coke” campaign. The soft drink giant changed its packaging by labeling each bottle or can with the names of individuals or descriptive terms like “friends,” “family,” “grillmaster,” etc. This small but highly effective change in packaging is being credited with helping to reverse declining sales of Coke.

Lady At Grocery Store

If changing the label on a soda bottle can break a multi-year streak of declining sales, think of what a package that can be designed in a variety of shapes and sizes, and which has nearly limitless possibilities for color and graphic design, can do for your products. That is the potential folding cartons offer companies which use them for packaging.

How Folding Cartons Are Manufactured

Folding cartons pioneered the modern packaging industry, since concepts developed in the development of the earliest folding cartons in the late 19th century, such as mass production, illustration, and the use of inexpensive materials, were incorporated into the fundamental character of packaging.

Today, the process for manufacturing folding cartons generally has eight steps:

  • Design – At this point of the process, designers will make decisions regarding the type of paperboard to use, the shape the box will take, and what art will illustrate the box. Folding cartons are an extremely versatile medium, and lots of options are available in terms of size, shape, and illustration. For instance, there are a variety of paperboard types that manufacturers can use to create folding cartons. The type of paperboard used will depend upon the type of product the carton will contain, and considerations about the shape, size, and illustrations used on the carton.

Prior to manufacturing, makers of custom printed boxes will often create a full color, 3D mock-up of the carton for clients, so they can evaluate the design and make any final recommendations.

  • Layout – Folding cartons are printed on flat sheets and later assembled into boxes. To obtain maximum manufacturing efficiency, designers must lay out the sheets in a way that results in the least amount of wasted paperboard per sheet when they are produced.
  • Pre-press – At this point of the manufacturing process, designers will double check fonts, illustrations, and graphics on the box design, and also perform other tasks, such as creating color separations and preparing camera-ready artwork.
  • Die making – Once the design and layout are complete, the dies used to form the cartons in the printing process must be created. Computers used to design the boxes are also used in the design of the dies.
  • Printing – Once the dies are made, the sheets for folding cartons are finally ready to be printed. In folding carton manufacturing, lithography is the most common printing method used. In lithographic printing, ink is not applied from the printing plate to substrate (the material being printed), but is rather applied to the printing plate, to a rubber blanket, and then to the substrate.

Box Printer

Lithographic printing, also called offset printing, works well for printing custom packaging boxes because it is inexpensive, and because it can produce many brilliant colors.

  • Cutting and waste stripping – Next, the die will be used to cut the sheets of printed material into their design. After this is done, excess material will be cut away from the sheets.
  • Finishing – Coatings may be applied to the cartons to enhance their durability, protect the illustrations on the boxes, or to make them more aesthetically pleasing to consumers. Also, at this point in the manufacturing process, a number of enhancements may be made to the product, including foil stamping, embossing or debossing, and windowing. Foil stamping applies bright, shiny foil to the carton, allowing it to better catch consumers’ eyes. Embossing creates a raised image on the surface of the box, while debossing will create an indented image on the surface of the box. Windowing involves placing a strip of transparent plastic over a cut-out on the box, allowing consumers to see what is inside.
  • Assembly – Now the custom printed boxes are ready to be put together. The box will be folded, glued, and shipped flat to the client, who will open the box, set it up, and fill it with product upon arrival.

Box Train

Benefits of Folding Cartons

Folding cartons provide a number of benefits for companies using these custom printed boxes to market their products. For starters, they’re an environmentally friendly solution. The vast majority of paperboard used to manufacture folding cartons is made of recycled materials. Also, folding carton manufacturers frequently recycle scraps from the manufacturing process. A recent poll by Nielsen says that 55 percent of global online consumers are more willing to purchase products from companies committed to making positive social or environmental impact. As the public becomes more concerned about environmental issues, using sustainable packaging can help generate goodwill for your company.

Hand Holding The World

Another key benefit of using folding cartons is that they are very amenable to color and sharp graphics. Some packaging mediums are less conducive to graphics and color, resulting in limited design options or final products that are of low visual quality. When you use folding cartons, designers are able to use a wide range of colors and print sharp, clear designs on your packaging.This enhances the attractiveness of the packaging, making it more appealing to consumers.

Folding cartons are easy for designers to tinker with, providing lots of options to create a custom printed box for your products. Folding cartons can be made in a variety of shapes and sizes, and clever elements like hanging tabs and windows can be incorporated into the design. Also, designers can choose the type of paperboard used for your packaging to address practical needs, such as resisting moisture.

Folding cartons also can provide sturdy storage for your products, as some of the heavier types of paperboard are quite resilient and capable of ensuring your products arrive on store shelves, and at your consumers’ homes, in proper condition.

Box Of Orange Juice

For companies seeking a creative and dependable packaging firm to create quality custom cardboard boxes for their products, The Yebo Group provides individualized service that captures the essence of clients’ products and companies. Located in Orange County, California, Yebo can guide clients through all aspects of the package creation process, from design to manufacturing. By taking your package design to a one-stop shop, you guarantee integrity and quality throughout the package manufacturing process.

Yebo’s wide list of clients, which includes start-ups as well as global brands, is a testament to the company’s ability to serve the individual needs of a diverse clientele in creating effective, eye-catching packaging. See for yourself what The Yebo Group can do by contacting the company for a consultation.

Sources:

http://www.inc.com/joshua-conran/why-your-product-s-packaging-is-as-important-as-the-product-itself.html

http://www.nielsen.com/us/en/press-room/2014/global-consumers-are-willing-to-put-their-money-where-their-heart-is.html

Get your folding cartons today!

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