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How can custom packaging boxes help your brand?

How can custom packaging boxes help your brand? 

 

Of course, your brand's product is the bread and butter of your company. You've worked endlessly to develop and perfect it and are eager to share your hard work and insight with consumers. Yet, beyond the product itself, how it's presented to consumers is just as important as the product itself. How you deliver your product to consumers is often the first impression consumers have of your brand. No matter how elegant, sleek, or refined your product is, its presentation can make all the difference. This presentation can simply be created by developing a custom packaging system or creating custom printed boxes

 

If you're a small DTC company, your brand's packaging may be your customer's first in-person experience with your products. This means the importance of first impressions is much higher, and creating a lasting impression through packaging can be much more cost effective than running an entire marketing campaign. On the flip side, if you’re a massive corporation, creating custom and innovative packaging continues to elevate your brand’s messaging and long-lasting sense of dependability. 

 

While it may be tempting to cut costs by delivering your brand's product in lackluster packaging, quality, custom packaging will instantly take your brand from undistinguished to utterly refined and highly respected. There are endless examples of simple products turning into highly sophisticated brands through their packaging alone. Not only will custom packaging immediately elevate your brand, but it can change consumers' entire perceptions. 

 

Yet, just because a consumer has decided to purchase your product doesn't signify the consumer-client experience is over. Instead, the unboxing moment is highly influential. Not only does high-quality custom packaging differentiate your brand, but it proves that your brand values creating an experience with your consumer and/or client, and that you value the products within. 

 

When consumers feel engaged with an unboxing experience, your brand stands out amongst hundreds of thousands of other brands, creating an impression on your consumers. This resounding impression will inevitably lead to future sales, word-of-mouth exchanges, and shares via social media, all from an innovative custom packaging system. 

 

And while the consumer experience is highly important, creating a custom packaging system also helps extend your brand's story. Your brand's value and mission will instantly stand out through aesthetically pleasing, innovative designs. For example, if your brand values sustainability, creating a custom box with sustainable materials extends your brand's values by proving your beliefs. On the other hand, if your brand values the bold and clever, constructing a packaging experience that reflects this proves that your brand is as trustworthy and as innovative as possible. 

 

Your packaging system reinforces your brand by visually showing consumers what your brand values. By showing rather than telling, your messaging, values, and characteristics become ingrained in the experience and create a much longer-lasting impression. 

 

As a result, packaging that performs better and looks better will contribute to the success of your business with a big impact for minimal expense. It's been proven that consumers are more likely to purchase products that are packaged in beautifully designed packaging. There's no doubt that custom packaging will allow your product, no matter what it may be, to appear more professional, reliable, and desirable, instantly encouraging sales and creating long-lasting, loyal consumers. If you ever had doubts on the effects of custom packaging, The Yebo Group is here to help make the process as seamless and inspiring as possible to help your brand increase sales and create a loyal consumer base through custom packaging alone.

About Yebo: 

The Yebo Group is an all-in-one packaging and printing solution. Whether you're a startup or a big corporation, Yebo amplifies the impact of your product by providing the most advanced custom printing and packaging options in the industry.

As a trusted packaging manufacturer located in Orange County, we work with some of the biggest brands. Continuously solving our customer's packaging needs while challenging the packaging industry standards.

Our goal is to inspire consumer packaging solutions for the world. Yebo has made this a hallmark of our success by partnering with our clients and growing with them. Simply put, we’re not just a vendor but a qualified extension of your team. We believe that good packaging delivers products, but great packaging creates inspirational brands.

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photo of Anthony Martinez

Meet Anthony Martinez, one of our Packaging Consultants

Anthony, aka " No box left behind Martinez", can be found cutting in line to get your next order out.

photo of Pat McDermot

Meet Pat McDermot, one of our Packaging Consultants

Mr. Experience, has seen it all and then some. Find Pat by the beach and a BBQ in his off time.

photo of Charlotte Myers

Meet Charlotte Myers, one of our Packaging Consultants

Outside of the office, you can find Charlotte soaking up the California sunshine, and enjoying all things food.

photo of Joydeep Bhattacharya

Meet Joydeep Bhattacharya, one of our Packaging Consultants

The true “Yes” man, coffee is for closers, but he does not need it. He is the “Yebo” man.

photo of Brian MacMillan

Meet Brian MacMillan, one of our Packaging Consultants

Brian the box magnet, has a can-do attitude and the goal to make you the perfect box for the best price.

photo of Joe Hartman

Meet Joe Hartman, one of our Packaging Consultants

Your Trail Guide to bring you through the mountains of packaging possibilities. No wilderness is too tough to cross.

photo of Jorge Moreno

Meet Jorge Moreno, one of our Packaging Consultants

Packaging Superhero by day and family man by night.

photo of Dave Rowden

Meet Dave Rowden, one of our Packaging Consultants

Dave lives life on his toes and is always up for a new challenge no matter the complexity.

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