How to Make Influencer Worthy Boxes
Influencer marketing is bigger than ever and a great way to generate buzz and exposure for your brand. Creating a custom Influencer worthy box is an effective way to get a social media star to promote your product without directly sponsoring them. They often receive many custom boxes, so how can you stand out from the other custom boxes they frequently receive? Here are our suggestions to assist you in creating a box that influencers and their fans will never forget:
Make it Attractive to the Eye
The design of your box should be trendy, eye-catching, and easy to photograph. Think about utilizing vivid colors and bold graphics to make your box stand out. Using uniquely shaped boxes or decorations, like metallic foils is another option to outshine the competition.
Think about the Unboxing Experience
Apple founder Steve Jobs was quoted saying that “ Packaging can be theater, it can create a story.” Consider what type of story you want your unboxing experience to say about your product or brand. To make your unboxing story truly memorable consider custom-branded inserts. Custom inserts are not only a great way to present your brand/product but also a way to protect the product during transit.
Be Selective
Not all influencers are a good fit for your brand, so be selective about who you send your box to. Target influencers who have a following that aligns with your target market, and who have a reputation for being trustworthy and authentic.
Choose products that align with the influencer's brand
Influencers have their own personal brand and style, so it's important to choose products that align with their aesthetic. For example, if the influencer is known for their minimalistic style, choose products that are simple and clean.
High-quality products
Influencers are often picky about the products they use and recommend, so make sure to use a mix of different high-quality products. This can include a mix of full-size and sample-size products, as well as a mix of different product types (e.g., skincare, makeup, etc.). This will ensure that the influencer is more likely to use and share the products with their followers.
Personal Touches
Personalizing the box with the influencer's name or a special message inside can make it feel more special and increase the likelihood of the influencer sharing it with their followers. A handwritten note or thank you card always seems to do the trick.
Create Social Media Campaign
Create a social media campaign around your influencer-worthy box, you can use various social media platforms to promote your box and you can create a hashtag for the campaign. Encourage fans to share and offer one of the boxes as a prize.
Overall, creating a custom influencer-worthy box is a great way to gain exposure for your brand and products. By following these steps, you can create a box that will catch influencers' attention and entice them to share with their audience.
About Yebo:
The Yebo Group is an all-in-one packaging and printing solution. Whether you're a startup or a big corporation, Yebo amplifies the impact of your product by providing the most advanced custom printing and packaging options in the industry.
As a trusted packaging manufacturer located in Orange County, we work with some of the biggest brands. Continuously solving our customer's packaging needs while challenging the packaging industry standards.
Our goal is to inspire consumer packaging solutions for the world. Yebo has made this a hallmark of our success by partnering with our clients and growing with them. Simply put, we’re not just a vendor but a qualified extension of your team. We believe that good packaging delivers products, but great packaging creates inspirational brands.
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