If you are anything like me legos were a major part of my childhood. Lego stores have always been a popular destination for kids and adults alike, with their colorful bricks and imaginative building sets. However, in recent years, Lego has been taking their in-store experience to the next level with the use of custom packaging and augmented reality (AR).
The Lego Digital Box is a large screen located in Lego stores that allows customers to scan a Lego set box and see a 3D animated version of the model on the screen. This interactive experience is made possible by AR technology, which overlays computer-generated graphics onto the real world. Customers can rotate the model, zoom in and out.
The Lego Digital Box is a great way for customers to see what the finished model will look like before they buy it. This can be particularly helpful for children who may have difficulty visualizing the finished model from the instructions alone. By using AR, Lego stores are creating an immersive and interactive experience for customers, allowing them to engage with the products in new and exciting ways.
By using AR in their stores with their custom boxes, Lego is creating a more immersive and engaging shopping experience for customers. This not only helps to differentiate the company from competitors but also helps to increase sales and drive customer loyalty. Customers are more likely to return to stores where they have had a positive experience, and they are more likely to recommend the store to others.
In conclusion, the Lego Digital Box is an innovative use of AR technology that is creating a more engaging and immersive shopping experience for customers. By allowing customers to see a 3D animated version of a Lego set, the company is helping to create a more personalized and interactive experience that is sure to delight customers of all ages. As AR technology continues to advance, it will be interesting to see how companies like Lego use it to create new and exciting experiences for their customers.
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