The Yebo Group worked along with Blue Cross and Blue Shield of Florida to provide custom iPhone boxes that held a USB with an iPhone App. 500 were manufactured. These iPhone Boxes were made with 40pt black chip with a laminated graphic that had a silk feel to it. It also included foam insert which held the USB with the Application. Blue Cross and Blue Shield of Florida is an independent licensee of the Blue Cross and Blue Shield Association . The Association governs the business practice of approximately 42 independent plans located nationwide and in Puerto Rico. Blue Cross and Blue Shield plans provide health care coverage for 88.7 million – or more than one in three – Americans. Blue Cross and Blue Shield of Florida used these iPhone Boxes to promote a mobile app.
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