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Why Is The Unboxing Experience Important?

Why Is The Unboxing Experience Important?


Before one can understand the importance of the unboxing experience, it's important to understand what exactly the unboxing experience entails. In its simplest form, unboxing is the literal action of opening a package. And while this might sound rudimentary or even uninteresting, the unboxing is often the first time consumers will come into contact with your brand and/or product, making it a truly significant moment. In fact, the moment has become so prominent that an overwhelming influx of unboxing videos are posted on social media platforms simply for the packaging alone. 


Because this is the first time a consumer will come into contact with your brand, creating a positive, unique experience will drastically impact their perception of it. The first time consumers hold your product in their hands is a significant moment. While they've already had a positive impression from your website and social channels, which has led to a sale, creating an unforgettable moment will turn this first sale into future sales, word-of-mouth shares, and, most likely, a shareable social media moment. 


There are innumerable instances of consumers sharing a new product they've received entirely because of the packaging, with or without massive social media followings. It creates a sense of brand validity and gives consumers a sense of pride that they were able to discover a brand that values presentation and brand perception as much as they care about the product within. When it's clear that a brand puts a significant amount of thought into its custom packaging, it proves that they've also put thought and care into its product. Further, it demonstrates that they care about their customer's experience with their product. 



The unboxing experience creates a sense of excitement for the consumer and can also help tell your brand's story. Whether selling electronics, beauty products, food, or even digital products, creating clever, beautiful custom packaging acts as a storytelling device. Take water, for example. There are thousands of bottled water brands, and while the product within is the same, the packaging makes certain brands stand out. This differentiated packaging helps tell the brand's story and allows consumers to excitingly visualize the brand's messaging. 


Custom-printed boxes showcase your product, making your brand more visible. Undoubtedly, before customers and clients see the actual product, they discover the outer box. A custom-printed package will entice customers to unbox the package while inciting a sense of awe and curiosity. 


However, learning where to begin the process can take time and effort. Creating a memorable unboxing experience includes understanding product packaging. Not only do you have to think about the box size, but the layout is important, as well as the fillers, whether you utilize tissue paper or customization. And that's just the inside. The outside of the package is equally important. Will you use tape? What about customization? Do you have a color palette in mind? 

At YEBO!, we produce high-quality, customized boxes printed with your distinct messaging, logo, color palette, and finishing flourishes. In addition, YEBO! manufactures printed boxes such as two-piece boxes, mailer boxes, presentation boxes, custom box designs, and more. Our mission is to collaborate with your brand so you can create the ideal unboxing experience for both your product and consumer, with creativity and innovation at the core of the design.

About Yebo: 

The Yebo Group is an all-in-one packaging and printing solution. Whether you're a startup or a big corporation, Yebo amplifies the impact of your product by providing the most advanced custom printing and packaging options in the industry.

As a trusted packaging manufacturer located in Orange County, we work with some of the biggest brands. Continuously solving our customer's packaging needs while challenging the packaging industry standards.

Our goal is to inspire consumer packaging solutions for the world. Yebo has made this a hallmark of our success by partnering with our clients and growing with them. Simply put, we’re not just a vendor but a qualified extension of your team. We believe that good packaging delivers products, but great packaging creates inspirational brands.

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Meet Anthony Martinez, one of our Packaging Consultants

Anthony, aka " No box left behind Martinez", can be found cutting in line to get your next order out.

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Mr. Experience, has seen it all and then some. Find Pat by the beach and a BBQ in his off time.

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Outside of the office, you can find Charlotte soaking up the California sunshine, and enjoying all things food.

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The true “Yes” man, coffee is for closers, but he does not need it. He is the “Yebo” man.

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Brian the box magnet, has a can-do attitude and the goal to make you the perfect box for the best price.

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Your Trail Guide to bring you through the mountains of packaging possibilities. No wilderness is too tough to cross.

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Packaging Superhero by day and family man by night.

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Dave lives life on his toes and is always up for a new challenge no matter the complexity.

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