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Why Does Product Packaging Matter?

Online marketing has brought about a lot of changes to the retail world, including less emphasis on how products are packaged. This might seem odd to many of us, considering that the internet has also brought about worldwide competition. As more people continue to use social media sites to find and purchase products, fewer companies have been taking the extra effort to prepare their products, until recently.  Product packaging is re-emerging as a valuable marketing method. Now, more companies are recognizing that custom retail packaging can be the one factor that sets their products apart from those of the competition.

How to Create Effective Retail Packaging

There are a number of details that go into custom packaging that make a difference in how likely customers are to choose your product. One way that manufacturers are appealing to customers is to reduce the size of their packages. In addition to making it more convenient for them to handle and store once they have it at home, it is also a more environmentally friendly packaging that contributes less waste.

Color has an important role in creating a package that is attention-getting and appealing to customers at a glance. Red is the most effective color used in packaging, but other colors may be appropriate to create the right psychological impact for the product it will hold. For example, products that are designed specifically for women might use pink to convey femininity, while those that you want to appeal to a person’s passion for the outdoors would be more effectively wrapped in green.

Getting the package right means combining the right colors, logos, materials and graphics to reflect the unique qualities of the product it will hold. To learn more about custom product packaging for your products, call 800-356-0267.

photo of Charlotte Myers

Meet Charlotte Myers, one of our Packaging Consultants

Outside of the office, you can find Charlotte soaking up the California sunshine, and enjoying all things food.

photo of Anthony Martinez

Meet Anthony Martinez, one of our Packaging Consultants

Anthony, aka " No box left behind Martinez", can be found cutting in line to get your next order out.

photo of Pat McDermot

Meet Pat McDermot, one of our Packaging Consultants

Mr. Experience, has seen it all and then some. Find Pat by the beach and a BBQ in his off time.

photo of Joydeep Bhattacharya

Meet Joydeep Bhattacharya, one of our Packaging Consultants

The true “Yes” man, coffee is for closers, but he does not need it. He is the “Yebo” man.

photo of Brian MacMillan

Meet Brian MacMillan, one of our Packaging Consultants

Brian the box magnet, has a can-do attitude and the goal to make you the perfect box for the best price.

photo of Joe Hartman

Meet Joe Hartman, one of our Packaging Consultants

Your Trail Guide to bring you through the mountains of packaging possibilities. No wilderness is too tough to cross.

photo of Jorge Moreno

Meet Jorge Moreno, one of our Packaging Consultants

Packaging Superhero by day and family man by night.

photo of Dave Rowden

Meet Dave Rowden, one of our Packaging Consultants

Dave lives life on his toes and is always up for a new challenge no matter the complexity.

Meet The Team

Contact a member of our team today!

Fill out the form below and one of our packaging consultants will contact you to assist in finding the perfect packaging solution.